Former UK Prime Minister Tony Blair’s Press Secretary, communications strategist and popular writer Alastair Campbell will speak at ReputationTime 2018 in Riga for the first time. Campbell’s keynote topic – “Leadership Crisis Management in the Digital Media Age”.
Public confidence in media, politicians and corporations continues to fall dramatically, which allows for an unforeseen level of emotional manipulation of audiences. The battle for people’s hearts and minds has become very complicated and ruthless. Thanks to technology, these battles can be almost imperceptible. New media and the information space are a huge challenge on individual, as well as corporate and political levels.
Alastair Campbell: “In the digital media age, the rapid changes in the ways we communicate present leadership, in both the private and public sectors, with constantly evolving challenges. Having an effective strategy is more important than ever, as the internet amplifies the power of misinformation campaigns. We see this globally with foreign election meddling, for example the US presidential elections, and in the UK with Brexit. In Riga I will talk about my experience with global leadership communication and strategies. These insights will be useful to reflect upon before an important event – the parliamentary elections and the communications risks and challenges encountered in the pre-election period.”
ReputationTime 2018 Co-founder Juris Šleiers: “Alastair Campbell is a colourful personality, a public relations professional and an icon in the field of communications. During Blair’s leadership Campbell was named the second most influential person in Great Britain after the Prime Minister. He tackled leadership and communications crises on a global scale, for example, during the Iraq war. This is why his stories provide an invaluable lesson for both business leaders and communications specialists, and of course politicians – for whom precisely this year it would be worth hearing Campbell’s experience.”
From 1994-1997 A. Campbell was T. Blair’s spokesperson and election campaign manager, after which he became the Prime Minister of the United Kingdom’s Press Secretary and the Labour party’s Communications Director. In 2017 his 13th book was published. He is currently the Editor for the weekly newspaper The New European, which was created in reaction to the 2016 Brexit results – the press issues defend the United Kingdom remaining a part of the EU. A. Campbell is regularly published in the legendary international men’s magazine GQ (Gentlemen’s Quarterly). He continues to work as a Strategy Consultant and Ambassador for the Time to Change social movement, which fights discrimination against people with mental disabilities.
The ReputationTime keynote will be held on May 11th at Cafe Film Noir (61 Elizabetes street) at 18:00.
On May 11th, 2018 the ambitious reputation management conference ReputationTime will be held for the fourth time in Riga, discussing communications challenges in the digital age. World class experts, policymakers and communications professionals from Germany, the United Kingdom, Russia, Estonia, the Netherlands, France and Belgium have participated in the conference. It has gathered over 1000 business leaders, public though influencers, communications and marketing professionals, media representatives and students from the whole region.
The international ReputationTime conference is organised by Lejiņa & Šleiers reputation management agency in cooperation with Nordic Reputation Hub – an NGO, which was founded with the goal of creating a platform for discussion about the significance of reputation, and research. The conference is also held in Paris and Brussels.
More information about the conference and tickets: //reputationtime.lv