Yes – one of the brightest minds in public relations and Godfather of the ReputationTime conference concept will return in Riga for the third time! Join us on May 11th at 14:00 for Christophe Ginisty’s ‘Reputation Survival Kit – A Guide for Leaders’ masterclass at the Riga Graduate School of Law.
Organisations and leaders are scrutinized at every single moment by audiences who are ready to punish that, which they consider to be bad behavior. In the digital media age you no longer have to wonder if you will one day face a reputation crisis – but when it will happen. It will definitely happen! This masterclass will help you prepare by learning about what needs to be done before, during and after such a crisis.
Who should attend?
Business leaders, communications and reputation practitioners should attend this masterclass to better handle reputation management challenges.
- How to be prepared for a reputation crisis
- How to detect something when potentially harmful is happening
- How to organize your response
- How to manage the emotional dimension
- How to engage on social networks
- The golden rules in reputation crisis management
- The key steps to follow
- How to measure the impact of communications initiatives
- How to preserve and restore trust
About Christophe Ginisty
Communications and Digital transformation expert, Christophe started his career at the age of 24 when he founded Rumeur Publique, a PR business specialized in technology that has become one of the leading agencies on the French market. In 2011, Edelman appointed him “European Digital / Technology Evangelist” with the responsibility of Deputy Managing Director, EMEA. In 2013, since he had been elected President of the International Public Relations Association (IPRA), he created ReputationWar to kick off in 2015.
His ambition is to establish the leading event in Europe on Reputation Management at the digital age. Passionate by the impact of social media on the society, he opened his blog in 2004 and founded Internet sans Frontières (Internet without borders) in 2008, an NGO dedicated to the promotion and the advocacy for the freedom of speech online. He is a published author on the digital revolution and a frequent contributor to marketing and communications publications. International speaker, Christophe is also a visiting professor on Public Relations and Digital Strategy at INSEEC Paris and ESG Group.
Date: May 11th, 2018
Location: Riga Graduate School of Law, 4k-2 Strelnieku street
Get your tickets here.