On May 12, 2017, for the third year, Riga hosted an international reputation management conference, ReputationTime, to search for the answers on how technologies empower us to communicate and connect, and what are the challenges and strategies to win over people’s minds and hearts in this very disruptive environment. The conference and masterclasses were attended by more than 200 business leaders, communications and marketing professionals, influencers, media professionals and students from all over Europe.
In two days – lectures and masterclasses by more than 10 internationally recognized speakers.
Masterclass programme educated on a variety of important topics. Jānis Sārts, Director of the NATO Strategic Communications Centre of Excellence in Masterclass “How to Survive in the Post-Truth Era”discussed threats to information security and explored how the advantages of digital environment can be turned to enhance a hostile information campaign aimed at planting the seeds of mistrust and discredit to the company.
Jurģis Liepnieks, Public Relations expert with more than 20 years of experience in Media training focused on the value of creating a strong message with which you can intervene in the battle of mind over heart. “The message has to answer the right format. Chatter it not a message,” says Jurģis.
Christophe Ginisty, Digital Strategist, Social media intelligence expert in Masterclass “Reputation for CEO’s” gave advice worth remembering: “Trust. Credibility. Accountability. Empathy – 4 pillars you need to understand and tell to a CEO, when they are planning the way of communication.”
A special masterclass for media professionals “Digital forensics research on misinformation” with the support of The Konrad-Adenauer-Stiftung foundation covered tools, techniques and strategies on how to do digital forensics research on misinformation.
The challenges of finding the truth, what to do with a reputation crisis and how to use imagination in the digital future was discussed by Jānis Sārts, Director of the NATO Strategic Communications Centre of Excellence, Edijs Bošs, journalist, Assistant Professor at RSU, Micha Bruinvels, Director of Contests at World Press Photo, Axelle Lemaire, Former Secretary of State in charge of the Digital Economy in the French Government, Helen Sildna, Founder of Tallinn Music Week, Mirik Milan, The Night Mayor of Amsterdam and others.
Special treat – secret gig or digital detox with Ieva Akuratere at the conference closing.